Changzhou: Golden Week crazy household appliances sold into consumer packages fashionable
Average customer unit, compared with an increase of more than 500 yuan a year earlier, breaking the 3,000; week of sales, the stores were up 60%; the date of purchase of goods tend to be the next day, even on the third day delivered to your door installation, services; salesperson exhausted, the customer was sweating profusely … … whether Gome and Suning, five-star, or the new century, home appliances, etc.
Changzhou
City major electronics stores in this year’s “51″ Golden Week show of the popular scene,
Allow people to once again marvel Changzhou explosive consumption appliances.
Package consumption into fashion
Business data showed that during the Golden Week, a one-time purchase of three or more consumer appliances as high as 50%. In the urban areas, due to marriage for the centralized procurement of consumer highest; in Jintan, Liyang, a lot of people in residential pre-ventilation, few households will purchase intentions make up a shopping list and then send delegations to stores to buy, to make the biggest discounts. Five Star reflect their appliances consultant for 7 days in the reception of the package to buy up to 110 times customer visits, each business were more than 30,000 yuan, of which one week named the amount of customer transactions set of home appliances up to more than 110,000 yuan.
Married next month, Wang told the author that, “Now businesses can provide a one-time Package to refrigerator, LCD TV, drum washing machines, stoves, etc. all filled and so save time and money, delivery, installation also convenience, and the full set of appliances from the business profile, not disrupt the overall style decoration! ”
Flat TV when the protagonist
Golden Week, flat panel TV sales accounted for about 70% of total sales, of which 6,000 yuan of 37-inch LCD TV has become the object of the consumers buy. ERP system from the Five Star show, Golden Week, color TV, the average unit price than 6500 yuan, and last year’s average price is only 3,900 yuan.
According to reports, this year marked flat consumption characteristics: a large screen! The more the better selling the big screen. 37 inch, 42 inch, the best selling 47-inch, 32 inch screen pales, sales flat. Business analysis, due to LCD panel prices, 32-inch LCD TV again the following space has been much lower prices, “51,” the mainstream market, cut prices 37-inch model is more than most large-screen LCD, which also contributed to the big screen will sell for the main reason. In addition, people’s desire for large flat panel is not just for visual enjoyment, but also to the pursuit of fashion, the customer to reflect: new marriage regardless of household electrical appliances, or replacement home, if home is not a large screen flat panel, I am afraid we have to be as old Soil was.
Air conditioning as a big winner
Ushered in the festive air conditioning sales
the first round of the consumption of high tide. Major appliance stores, starting from the door, air-conditioning keep the counter on the crowd, even the noon break, is full of people. Checkout lady told reporters, “a very high turnover rate of air-conditioning, open list one by one, almost never gave up.”
According to incomplete statistics, during the Golden Week, the major appliance stores sales have more than 60,000 sets of air-conditioning, hot models focus on energy saving, environmental protection, energy efficiency of air conditioning on high, 1.5P hook and 2P of Guiji selling the most fire. Some low-power models, it is not concerned. Pieces of air conditioning this year than the average price increase of 20% over the same period last year, reaching about 3,400 yuan.
increment three times for mobile phone
For mobile phones is simply faster than changing clothes! As the price of a mobile phone is often equal to or more than one washing machine, a television, a conditioner, and an update rate of mobile phones are much faster than television and other durable household appliances, so during the holiday season, merchants pushing mobile phone sales , hit a lot of money results.
It is understood that the mobile phone market this year, sales of Golden Week, the city is 3 times higher than the same period last year, mobile phone sales accounted for electrical appliances more than 20% of total sales. Only “51″ day, Five Star phone sales on more than one thousand units, which account for joint venture brands of mobile phones 75% of total sales compared to last year’s “51″ up 35%; Nokia, Motorola, Samsung, etc. price of smart phones in the 2000-3000 element is particularly the young fashion crowd.
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About the Author:
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as habasit belting , wire belt conveyor.
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